Heinz has unveiled their first ketchup packet innovation since 1968, and I’m blown away. Dip and Squeeze™ is a great example of usability study, and building two functions into one design.
Expect to see these at fast food chains everywhere soon.
About
This is where I ramble about my everyday life, and other things I find interesting.
By day I'm Director of Marketing at Crowdtap helping brands connect with influential consumers.
I like to eat sandwiches.
What I'm Foodspotting:
