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Back in 2007, RIM Thought Apple Was Lying About the Whole iPhone Thing

In his analysis of Electronista’s story, Paul Kedrosky hits the nail on the head:

Here are executives being surprised by the state of the art in their own area of competence, and not just surprised, but caught completely flat-footed.

How does such a successful company, with an incredible amount of market share, fail to innovate in their R&D? Now RIM is left sitting idly, while the iPhone and Android gobble up the smartphone market.

I hope MG takes a stab at this one.

  • 1 year ago
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This is where I ramble about my everyday life, and other things I find interesting.

By day I'm Director of Marketing at Crowdtap helping brands connect with influential consumers.

I like to eat sandwiches.

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